Over the past 7 years, the advertising industry has seen more changes than the weather itself. It changes its colour like a chameleon and new trends come into the picture in no time. Here is a list of predictions by the advertising industry experts that are expected to take place in 2018.
Mobile Will Again Dominate
In today’s world, it’s almost impossible to survive without a mobile. But mobile has gone way beyond serving as just a mode of communication. Through our mobiles, the whole world is at our fingertips now. With every passing day, we are relying more on our mobiles and it is of no surprise that more than 50% of the population visit sites via their mobiles. Advertisers are thus working on developing more mobile- friendly sites and moving on to apps for networking.
Rise in Targeted Marketing Campaigns
Gone are the days when the advertisers relied on an engaging content dependent on SEO. Forwarding the same mail to the entire database does not work now. With more surveys and different customer demands, personalised campaigns are to be designed keeping in mind the different targeted audience. This will not only engage more potential customers to take an interest, but also will ensure them with a better ROI.
Reliance on Artificial Intelligence
Artificial Intelligence or AI, is the technology that the future generation is going to rely on. Not only will it take over the human activities and save a lot of time, but also it will eliminate errors that take place. With abilities like speech recognition, visual perception, translating languages and taking decisions, it is surely going to be implemented by the advertisers as Gartner predicts, “By 2020, the average person will have more conversations with bots than with their spouse.” Hence, Chatbots are predicted to be the dark horse of 2018 by the experts.
Video Content Will Rule
According to Google, “On mobile alone, in an average week, YouTube reaches more adults during prime time than any cable network does.” Thus, content marketing through videos will be of extreme importance for the advertisers in the coming days. With an increasing number of millennials and their usage of digital platforms like YouTube, it will be a great tool to advertise through videos with a content that effortlessly manages to convince them.